👊 Positioning Punch E01

Most SaaS websites are leaking money. Let’s fix that.

The Diagnosis:

I landed on SOCLY.io last week. Here's what their hero section said:

“Amplify growth with compliance automation.”

It sounds polished. Professional. Confident. It’s also completely forgettable. I see this across 90% of SaaS sites. Clean visuals. Modern fonts. Trendy gradients. And yet…

No clicks. No conversions. No emotion.

Because it’s missing the only thing that matters:

The message isn’t doing its job.

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What’s the job?

Get the right person to say: “Holy sh*t. This is exactly what we need.”

That’s it. Not “hmm sounds cool.” Not “nice design.” Not “we’ll bookmark it.”

1. You need urgency

2. You need relevance

3. You need specificity

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The Rewrite:

Here’s how I rewrote SOCLY.io’s hero:

“Close enterprise deals without getting blocked by SOC 2.”

Read that again. Now it speaks to:

The buyer → Sales-led SaaS founders

The pain → Enterprise deals blocked by SOC 2

The urgency → Pipeline stuck now

The result → More revenue, unblocked

This isn't creative copywriting. This is an example clear positioning.

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Positioning Law 01:

“If your hero section feels like a SaaS template, it probably sells like one.”

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Let's break this down:

❌ What most SaaS sites do:

• Start with fluff: “Scale growth with AI-powered automation.”

• Use generic verbs: “Optimize, Streamline, Empower.”

• Talk like internal OKRs, not like real people.

✅ What great SaaS sites do:

• Anchor to a real scenario

• Name the real stakes

• Speak to a specific buyer

• Offer a concrete outcome

This is called Wedge Positioning.

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What’s a Wedge?

A wedge is:

The single most painful, emotional, revenue-blocking problem That your best-fit buyer knows they’re facing That your product solves 10x better than anyone else.

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Real Examples of Wedges in the Wild:

1. Notion (before they got fancy)

“The all-in-one workspace for your notes, docs, and tasks.”

Simple. Solves tool fatigue. Speaks to productivity nerds drowning in tabs.

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2. Apollo.io

“Find, contact, and close your ideal buyers.” (not “Sales intelligence platform to increase outbound efficiency”)

Outcome-based. End-to-end. Speaks to the entire motion, not a single feature.

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3. Drata

“Automate your SOC 2 compliance.” (not “Grow with security automation.”)

Names the exact certification. Automates the painful part. Solves it for founders now dealing with procurement drama.

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Why Wedge Positioning Works

1. It short-circuits logic. It taps into what your ICP already knows is a problem.

2. It creates emotional alignment. People want the problem they’re already worrying about to go away.

3. It creates mental contrast. You stop sounding like every other deck on their desktop.

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“But We Do So Much More…”

I hear this all the time.

“But our product helps with 17 use cases!”

Cool. But when everyone’s screaming features, the one who wins is the one who tells the clearest story.

Apple didn’t launch the iPhone by talking about multitouch gestures.

They said:

“An iPod. A phone. And an Internet communicator.” and changed the world.

Pick your wedge. Go narrow. Earn attention.

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Positioning Is a Funnel

Positioning isn’t just about your website.

It’s the starting point of your entire GTM motion.

• Messaging → feeds cold outreach

• Website → feeds conversion

• Offers → feed monetization

• Narrative → feeds team alignment

• ICP → feeds growth experiments

If your positioning is off, everything else wobbles.

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The Punchline

“Close enterprise deals without getting blocked by SOC 2.”

That’s not just a headline. It’s a knife that cuts through the noise.

If your homepage doesn’t make your buyer nod, flinch, or say “yes” out loud...

🔥 Rewrite it.

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Swipe This Formula

Here’s a quick headline formula you can steal:

“[Main Outcome] without [Biggest Blocker].”

Works every time. Because it hits:

• Their dream

• Their fear

• Their reality

Try it now in a comment below. I’ll even rewrite yours if it sucks 😄

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🧠 TLDR

Your website is not a brochure. It’s a pitch. A door-opener. A wedge into your customer’s brain.

If it’s not crystal clear; you’re invisible..

Ciao,
Harsh
Founder, Minute Creative

P.S. You can find me on LinkedIn, Instagram, and YouTube.

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